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This ad was created to develop a different approach. Developed for Champions Academy, New Jersey US., this ad was directed towards kids that were 'getting bullied'. High contrast and a simple concept can go along way when getting your point across.

Ad for the famous UFC fighter Kenny Florian. Concepts of a fighter ready for battle, a light gradient fence was textured over the piece to give the feeling of rage. This UFC fighter hosted consulting seminars for up and coming martial arts schools.

Champions Academy, N. Vancouver is a local Vancouver business that helps consult other martial arts schools in the U.S. to upgrade and manage their business better. As a part of their marketing team many of these flyers were generically made for other business to purchase and use. This ad plays on the contrast of the type and gives a visual hierarchy.