the official James de los Santos Portfolio Site

Anaolgy

People get confused. They wonder what is Dubwise Design? What does it mean? Well for those of you wondering, its just a name. A name that describes a style that I portray, an alias that I go by when I talk about art and design.

When discussing the design process, there are many different angles. What I've learned in the past couple of years is that people, corporations, clients dont take enough time to think the design process through. They map something out in their head, then want a turnover miracle. I understand where they are coming from. If you own a business, you need to take quick actions and many risks are involved. As a junior designer, I think the design process though yet think it through in a way which best fits a clients taste and time.

As an individual that has a passion for design, I try to create a visual message for a target audience. Throughout the design process comes consistency, unity and fine tuning.