Branding: Pro active

Research is always key to a design process and concept. It is always a great way to break it down and present the route you want to take for your client.

Presentation: Clients love choices ans so do I. It is a professional way in presenting different angles of your concept. For Pro Active, I chose to present three, then when the client decides which route to go through, we can break the design process down futher and specifically.

Color: Color is crutial in deciding how you want to portray your brand and what feel you want to give your audience. In this stage I gave the client several choices of gradients and some characteristics of the color wheel.

Formation: Before the final solution, fine tuning comes into play. Shape, readability, typography are key to molding your logo.